UKC Back Office » keywords http://www.uk-cheapest.co.uk/blog Hints, Tips & Secrets from the back office team Sat, 13 Mar 2010 15:35:31 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 SEO For Beginners http://www.uk-cheapest.co.uk/blog/2010/03/seo-for-beginners/ http://www.uk-cheapest.co.uk/blog/2010/03/seo-for-beginners/#comments Mon, 01 Mar 2010 15:31:25 +0000 admin http://www.uk-cheapest.co.uk/blog/?p=110 Everyone wants to maximise their search engine positioning in the SERPS, but, where do you start on SEO? There is an endless amount of information on SEO so let us help you.

Based on the enquiries we regularly receive from our customers, we have compiled 10 SEO beginner videos to get you started.

Whether you are an absolute beginner or more advanced looking to revise the basics, the following 10 videos will definitely assist your SEO efforts:

  1. What is SEO?
  2. How Search Engines Work
  3. SEO myths
  4. 5 Steps to Improve Your SEO
  5. How to Get Listed in a Few Days
  6. Free Web Submissions
  7. Boosts Your SERPS
  8. What is Google Pagerank?
  9. Importance of Keywords
  10. 5 Free ways to SEO Traffic

We hope you enjoy these videos and if our objectives are correct, your appetite will be whetted (is that a word?) to move on to more advanced levels in time. World domination is within your grasp!

]]> http://www.uk-cheapest.co.uk/blog/2010/03/seo-for-beginners/feed/ 0 All backlinks are not equal… http://www.uk-cheapest.co.uk/blog/2009/08/all-backlinks-are-not-equal/ http://www.uk-cheapest.co.uk/blog/2009/08/all-backlinks-are-not-equal/#comments Thu, 20 Aug 2009 00:01:22 +0000 admin http://www.uk-cheapest.co.uk/blog/?p=32 Ok, so  your on-page optimisation is complete, you’ve done your best. But, you are not on page #1 of Google. Why? Backlinks, that’s why. Are you ready to begin your off-page optimisation campaign?

The prime component of off-page optimisation is backlinks, these are links to your site from another website. Almost all of your efforts will be spent on building and managing your backlink catalogue. Why are backlinks important? Well, try reviewing the quantity of backlinks associated with the top ranking sites – you will find they are numerous. But, that’s not all…

Backlinks have different values, which equates to – some backlinks being better than others. And now to the point of this article, which backlinks should you be concentrating on – and which to avoid.

Link types to seek

  1. One way links – no link swapping!
  2. Links with relevant “Keywords” in the Anchor Text
  3. Links from industry-relevant pages
  4. Links from industry specific article pages
  5. Link to your site should not be through a “redirect” script

Link types to avoid

  1. JavaScript links
  2. Links from “framed” pages
  3. “flash” embedded links
  4. Paid or time-bound links
  5. Email spam used to solicit links.
  6. Links from Link Farms
  7. Links from FFA (Free-For-All) link networks
  8. Links from sites containing offensive content
  9. “no follow” links
  10. Links from pages with more than 80 outgoing links

To summarise…

The preceding link types to include – and avoid – will ensure your backlink campaign will be effective to the maximum, and wasteful to the minimum.

Future articles will concentrate on each link type, why you should include (or exclude) this in your link strategy and how to effectively campaign for the right types of links to maximise you site ranking.

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