{"id":2229,"date":"2015-06-02T19:00:44","date_gmt":"2015-06-02T18:00:44","guid":{"rendered":"https:\/\/www.uk-cheapest.co.uk\/support\/?p=2229"},"modified":"2026-08-15T00:01:09","modified_gmt":"2026-08-14T23:01:09","slug":"google-has-started-giving-a-ranking-boost-to-httpsssl-sites","status":"publish","type":"post","link":"https:\/\/www.uk-cheapest.co.uk\/support\/google-has-started-giving-a-ranking-boost-to-httpsssl-sites\/","title":{"rendered":"Does HTTPS Improve Google Search Ranking?"},"content":{"rendered":"\n<div class=\"ukc-organic-guide\">\n<section class=\"ukc-organic-hero\" aria-labelledby=\"v10-2229-answer\"><p class=\"ukc-organic-kicker\">HTTPS and Google Search<\/p><h2 id=\"v10-2229-answer\">Use HTTPS for security and trust, not as a promise of a ranking boost<\/h2><p class=\"ukc-organic-lead\"><strong>Google recommends HTTPS and generally prefers the HTTPS version when equivalent HTTP and HTTPS URLs exist.<\/strong> HTTPS is important for protecting visitors and avoiding browser warnings, but installing a certificate does not guarantee a higher position or replace useful content.<\/p><div class=\"ukc-organic-actions\"><a class=\"ukc-organic-button\" href=\"https:\/\/www.uk-cheapest.co.uk\/support\/beginners-guide-what-is-an-ssl-certificate\/\" data-ukc-organic-cta=\"top\" data-ukc-organic-destination=\"ssl_guide\">Read the SSL Guide<\/a><a class=\"ukc-organic-text-link\" href=\"#v10-2229-steps\">See the steps<\/a><\/div><div class=\"ukc-organic-facts\"><article><span>START<\/span><strong>Confirm the service<\/strong><small>Use the account-specific route<\/small><\/article><article><span>PROTECT<\/span><strong>Record current settings<\/strong><small>Avoid accidental disruption<\/small><\/article><article><span>CHECK<\/span><strong>Test the result<\/strong><small>Keep the exact error if it fails<\/small><\/article><\/div><\/section><nav class=\"ukc-organic-nav\" aria-label=\"On this page\"><strong>On this page<\/strong><a href=\"#v10-2229-steps\">What to do<\/a><a href=\"#v10-2229-details\">Important details<\/a><a href=\"#v10-2229-questions\">Questions<\/a><\/nav><aside class=\"ukc-organic-warning\"><strong>Older SEO notice:<\/strong> The former article presented HTTPS as a simple ranking boost. Modern guidance should treat HTTPS as a security baseline and migration task, not a shortcut to search visibility.<\/aside><h2 id=\"v10-2229-steps\">How do you move a website to HTTPS correctly?<\/h2><p>Follow the sequence and stop before any step that does not match the service shown in your UKC account.<\/p><ol class=\"ukc-organic-steps two\"><li><span>1<\/span><div><strong>Issue a trusted certificate<\/strong><p>Use Let&#8217;s Encrypt in Plesk or the correct certificate route for the service. Cover every public hostname, including www where used.<\/p><\/div><\/li><li><span>2<\/span><div><strong>Fix the site before redirecting<\/strong><p>Update internal links, canonical tags, forms, images, scripts and styles so the HTTPS page has no mixed-content errors.<\/p><\/div><\/li><li><span>3<\/span><div><strong>Redirect HTTP consistently<\/strong><p>Use a single permanent route from each HTTP URL to its HTTPS equivalent. Avoid chains, loops and broad redirects to the homepage.<\/p><\/div><\/li><li><span>4<\/span><div><strong>Verify search and customer journeys<\/strong><p>Check canonical URLs, sitemap entries, Search Console HTTPS reporting, analytics, checkout, forms and third-party callbacks.<\/p><\/div><\/li><\/ol><h2 id=\"v10-2229-details\">What does HTTPS change for customers and SEO?<\/h2><p>The strongest reasons are confidentiality, integrity, identity and a consistent secure public URL.<\/p><div class=\"ukc-organic-grid two\"><article class=\"ukc-organic-card\"><h3>Encrypts traffic<\/h3><p>It reduces the chance that intermediaries can read or alter information moving between the visitor and website.<\/p><\/article><article class=\"ukc-organic-card\"><h3>Authenticates the hostname<\/h3><p>A trusted certificate helps the browser confirm that it connected to the intended domain.<\/p><\/article><article class=\"ukc-organic-card\"><h3>Removes browser warnings<\/h3><p>Current browsers warn or restrict many insecure experiences, especially around forms and credentials.<\/p><\/article><article class=\"ukc-organic-card\"><h3>Consolidates the preferred URL<\/h3><p>Correct redirects and canonical tags help search systems treat HTTPS as the main version rather than splitting signals.<\/p><\/article><\/div><div class=\"ukc-organic-table-wrap\" role=\"region\" aria-label=\"HTTPS migration checklist\" tabindex=\"0\"><table class=\"ukc-organic-table\"><thead><tr><th scope=\"col\">Check<\/th><th scope=\"col\">Expected result<\/th><\/tr><\/thead><tbody><tr><th scope=\"row\">Certificate<\/th><td>Valid, trusted and covers each hostname<\/td><\/tr><tr><th scope=\"row\">HTTP URL<\/th><td>One permanent redirect to the matching HTTPS URL<\/td><\/tr><tr><th scope=\"row\">Canonical and sitemap<\/th><td>HTTPS URLs only<\/td><\/tr><tr><th scope=\"row\">Page resources<\/th><td>No blocked mixed content<\/td><\/tr><\/tbody><\/table><\/div><aside class=\"ukc-organic-note\"><strong>Official source:<\/strong> <a href=\"https:\/\/support.google.com\/webmasters\/answer\/11396518\">Google Search Console HTTPS report guidance<\/a>.<\/aside><h2 id=\"v10-2229-questions\">Common questions<\/h2><div class=\"ukc-organic-faq\"><details open><summary>Will SSL move my page to number one?<\/summary><p>No. HTTPS is a security and technical baseline, not a guaranteed ranking result.<\/p><\/details><details><summary>Is free Let&#8217;s Encrypt sufficient?<\/summary><p>For many ordinary hosted websites it provides trusted encryption. The appropriate certificate depends on the service and validation needs.<\/p><\/details><details><summary>Should I enable HSTS immediately?<\/summary><p>Only after every required hostname and dependency works reliably over HTTPS. A long HSTS policy can make mistakes harder to recover.<\/p><\/details><details><summary>Why does the browser still warn after SSL installation?<\/summary><p>The hostname may reach another server, the certificate may not cover it, or the page may load insecure resources. Test the complete route.<\/p><\/details><\/div><section class=\"ukc-organic-final\" aria-labelledby=\"v10-2229-final\"><div><p class=\"ukc-organic-kicker\">Secure the site correctly<\/p><h2 id=\"v10-2229-final\">Issue SSL, fix mixed content and use direct permanent redirects<\/h2><p>Then focus SEO work on the page quality and customer task rather than expecting the certificate alone to change ranking.<\/p><\/div><div class=\"ukc-organic-final-actions\"><a class=\"ukc-organic-button\" href=\"https:\/\/www.uk-cheapest.co.uk\/support\/beginners-guide-what-is-an-ssl-certificate\/\" data-ukc-organic-cta=\"final\" data-ukc-organic-destination=\"ssl_guide\">Read the SSL Guide<\/a><a href=\"https:\/\/billing.uk-cheapest.co.uk\/submitticket.php\" data-ukc-organic-cta=\"support\" data-ukc-organic-destination=\"helpdesk\">Ask UKC Support<\/a><\/div><\/section><\/div>nn","protected":false},"excerpt":{"rendered":"<p>HTTPS and Google Search Use HTTPS for security and trust, not as a promise of a ranking boost Google recommends HTTPS and generally prefers the HTTPS version when equivalent HTTP and HTTPS URLs exist. HTTPS is important for protecting visitors and avoiding browser warnings, but installing a certificate does not guarantee a higher position or &#8230; <a title=\"Does HTTPS Improve Google Search Ranking?\" class=\"read-more\" href=\"https:\/\/www.uk-cheapest.co.uk\/support\/google-has-started-giving-a-ranking-boost-to-httpsssl-sites\/\" aria-label=\"Read more about Does HTTPS Improve Google Search Ranking?\">Read more&#8230;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":"","footnotes":""},"categories":[6,244,7],"tags":[],"class_list":["post-2229","post","type-post","status-publish","format-standard","hentry","category-announcements","category-plesk12","category-search-engines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HTTPS, SEO and Google Search: 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