Use colour as part of the name
Blue works especially well when the colour already appears in your brand name or visual identity. Read the whole address as a phrase rather than choosing it only to match a logo.
UK-based support · Since 2002
.blue domain names
Build a name around a colour with character.
A .blue domain can connect an existing colour-led brand with an address people can remember. It leaves room for an art project, a waterside business or a personal website without specifying one industry.
£24.95 /yr + VAT · £29.94 including VAT
One-year renewal: £24.95 + VAT (£29.94 including VAT). Compare registration terms ↓
Who can register?
Standard registrations are subject to registry policies; reserved and premium names are treated separately. Our search accepts 3–63 ASCII letters, numbers or hyphens before .blue, starting and ending with a letter or number. Registry guidance (opens in a new tab)↗
Choose with confidence
Is .blue right for your idea?
Give visitors some context
A colour alone does not explain a service. Add a clear heading describing what visitors can buy, book or explore when they reach the website.
Keep the address readable everywhere
Your domain should work in plain text as well as in a blue design. Test it in a simple email signature and printed contact details.
Know what you’ll pay
.blue registration and renewal prices
Choose your registration term at order review. Prices below are the total upfront cost for a standard domain, not a monthly payment.
Annual renewal: £24.95 + VAT
£29.94 including VAT at today’s price.
Longer renewal terms may differ from registration offers. Review the renewal price before paying. Premium names are excluded from standard prices.
| Term | Total + VAT | Including VAT |
|---|---|---|
| 1 year | £24.95 | £29.94 |
| 2 years | £49.90 | £59.88 |
| 3 years | £74.85 | £89.82 |
| 5 years | £124.75 | £149.70 |
| 10 years | £249.50 | £299.40 |
VAT shown at 20%. Prices checked 7 September 2026. Your order confirms the final price and availability.
About this extension
The story behind .blue
- Domain family
- Generic top-level domain
- Registry operator
- Identity Digital Limited
- Introduced
- 23 January 2014
IANA identifies Identity Digital Limited as the sponsoring organisation for .blue. IANA: .blue (opens in a new tab)
Where .blue fits in the domain system
The IANA record for .blue dates from 2014-01-23. This is the registry-record date, not a claim about the first day of public registration. Today it adds a naming choice for creative brands, coastal projects, artists.
Background checked 7 September 2026 against the sources linked above.
More than an address
Start using your name your way.
Make a simple first page
Use the included single-page builder for an introduction and contact details. Add a fuller website when you need one.
Website options →Forward your email
Send incoming messages from domain addresses to an existing inbox. A mailbox for storing and sending email is a separate service.
How forwarding works →Connect your services
Manage DNS, nameservers and web forwarding. Use your domain with a compatible website or email provider.
DNS help →A little more detail
Questions about .blue domains
Is .blue only for ocean or environmental websites?
No. The colour can be used for a broad range of projects; the ending is not environmental certification.
Which .blue registration periods can I choose?
Standard .blue registrations are available for 1, 2, 3, 5 and 10 years. Term prices are full upfront charges. Confirm your term and renewal price at order review.
Can I use .blue with my existing website?
Yes, if your website provider supports a custom domain. Follow its DNS connection instructions. Registration and any paid website service are separate.
What happens after I find a domain?
Add one or more available names to your basket, then continue to registration. Enter the owner details and review the registration term and total before payment. Availability is provisional until the registrar confirms registration.
Will UKC charge me automatically at renewal?
No. UKC sends renewal reminders and an invoice. You need to pay the invoice to renew; UKC does not automatically charge you. Keep your contact details current so you receive reminders.
Compare your options
Another ending, a different emphasis.
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