Identify the provider
Make clear who supplies the product or service and who handles support. Do not imply a direct relationship where the site is an intermediary.
UK-based support · Since 2002
.direct domain names
Give visitors a clear route to the provider.
A .direct domain can suggest a straightforward route to a business or service. Explain the actual provider and transaction so the wording does not create a misleading impression.
£37.95 /yr + VAT · £45.54 including VAT
One-year renewal: £37.95 + VAT (£45.54 including VAT). Compare registration terms ↓
Who can register?
Choose .direct under the registry’s registration policies. Check rights to the name and provide accurate registrant details; availability is confirmed again during registration. Registry guidance (opens in a new tab)↗
Choose with confidence
Is .direct right for your idea?
Keep the next step simple
Provide a clear route to the relevant product, booking or enquiry. The website should support the straightforward impression created by the name.
Describe any outside service
If a separate platform handles payments or bookings, explain that transition so customers know where they are going.
Know what you’ll pay
.direct registration and renewal prices
Choose your registration term at order review. Prices below are the total upfront cost for a standard domain, not a monthly payment.
Annual renewal: £37.95 + VAT
£45.54 including VAT at today’s price.
Longer renewal terms may differ from registration offers. Review the renewal price before paying. Premium names are excluded from standard prices.
| Term | Total + VAT | Including VAT |
|---|---|---|
| 1 year | £37.95 | £45.54 |
| 2 years | £75.90 | £91.08 |
| 3 years | £113.85 | £136.62 |
| 5 years | £189.75 | £227.70 |
VAT shown at 20%. Prices checked 7 September 2026. Your order confirms the final price and availability.
About this extension
The story behind .direct
- Domain family
- Generic top-level domain
- Registry operator
- Identity Digital
Identity Digital is responsible for this domain registry. Registration through UK Cheapest and the website or email service you connect are separate parts of using the name. IANA: .direct registry record (opens in a new tab)
How .direct fits into the domain system
IANA’s .direct registry record dates from May 2014. It identifies Identity Digital as the registry operator. A generic ending using the word direct. This is the registry-record date, rather than a claimed public launch date.
Background checked 6 September 2026 against the sources linked above.
More than an address
Start using your name your way.
Make a simple first page
Use the included single-page builder for an introduction and contact details. Add a fuller website when you need one.
Website options →Forward your email
Send incoming messages from domain addresses to an existing inbox. A mailbox for storing and sending email is a separate service.
How forwarding works →Connect your services
Manage DNS, nameservers and web forwarding. Use your domain with a compatible website or email provider.
DNS help →A little more detail
Questions about .direct domains
Does .direct verify a direct-sales relationship?
No. The website must describe the actual arrangement accurately.
Can it point to a booking provider?
Yes. Make the provider and booking process clear.
Does it include checkout software?
No. The domain is separate from transaction software.
What happens after I find a domain?
Add one or more available names to your basket, then continue to registration. Enter the owner details and review the registration term and total before payment. Availability is provisional until the registrar confirms registration.
Will UKC charge me automatically at renewal?
No. UKC sends renewal reminders and an invoice. You need to pay the invoice to renew; UKC does not automatically charge you. Keep your contact details current so you receive reminders.
Compare your options
Another ending, a different emphasis.
Explore domain names and included services