Optimising your website to gain a higher ranking, usuall called SEO (Search Engine Optimisation) in the industry.
The Google Panda update is well and truly rolled out to UK sites. Some sites lost a high percentage of their traffic, others were unaffected. To minimise your site exposure to the new rules, consider the following 5 very important…
Facebook is becoming one of the world’s largest search engines. Use it as a way for your page to be found. If you have not set your username (Pretty URL) on Facebook, do it today! Directing visitors to a business…
Updated August 2026: this article replaces an obsolete Flash tutorial with current, accessible guidance. Organic search traffic does not have a per-click fee, but earning it requires time, expertise and maintenance. These approaches build lasting value without depending on bulk…
Updated August 2026: this article replaces an obsolete Flash tutorial with current, accessible guidance. Keywords are the words and phrases people use when searching. They remain useful research evidence, but modern content planning should also consider the topic, the person’s…
Updated August 2026: this article replaces an obsolete Flash tutorial with current information. PageRank is a system originally developed to understand the importance of web pages through their links. In simple terms, a link can act as a signal from…