How to Get More Clicks for Your Tweets
It doesn’t matter how great the article is that you are promoting, if you do not engage your followers then they will never click through to your site.
You only get 140 characters to make an impression on your followers so getting the headline right is real the secret to success on Twitter.
It’s All About The Headline
Once your tweet is broadcast you have the tiniest slice of time to grab attention before it scrolls off and into ‘never to be seen again’ territory as will happen with most tweets that pass every minute.
Headlines have always been important in publishing, headlines sell newspapers, headlines bring traffic to your site. It’s all about using tricks in the headline, and there are some great tricks, so let’s look at what headlines work.
1. The ‘How to’ tweet
This is one of the easiest ones to use because it habitually starts with the words ‘How to’. So for example if your followers are interested in driving traffic to their site using Twitter then this headline would work on you – in fact you are here now so that is proof enough! Everyone is looking for better, more efficient ways to do things and ‘How to’ guides offer just that:
- How to Pull Traffic Using Twitter
- How to Eliminate Spam Emails For Ever
- How to Fly To Australia for Peanuts
The ‘How to’ tweet is the easiest to use and is a guaranteed attention grabber, keep it short, sweet and useful.
2. The ‘question’ tweet
If you ask a question you’ll immediately get your followers to consider an answer and at this point you have already engaged their attention. That is half of the battle won, now complete the question with something interesting and you get your click. Sounds easy? It is! Just be imaginative.
- Do You Really Know How to Trade Forex?
- Are You Sure Your Site is Fast Enough?
- Have You Made Your Blog Hacker Proof?
Remember, you are asking a question that ignites curiosity, they simply must, absolutely, need to know the answer!
3. The ‘direct offer’ tweet
Here there is no messing around, you are getting straight to the point. No tricks. no seduction, just a direct message that will appeal to your followers. All of your followers that are interested in your tweet subject will feel compelled to read more. Using the word ‘Free’ is a real puller.
- Save 30% On All Orders – Today Only
- Free Forex eBook for All of My Followers
- Daily Special – 20% Off Everything Today
If your offer is truly appetising, who can resist it? It’s all about getting that click and your content will do the rest.
4. The ‘forbidden knowledge’ tweet
In this tweet you are promising to reveal information that your reader doesn’t know if he or she knows. This raises the curiosity of your follower, engages their attention. They will be asking themselves, “Do I know the secrets?, Let’s look just in case… (Click)”. I bet that if you are interested in Forex, you are wondering yourself what those secrets might be?!
- The Forex Secrets You Thought You Knew
- Google Algorithm Ranking Methods Revealed
- Tricks The Top Sites Don’t Want You To Know
Grab attention using headline keywords such as ‘secrets’ and ‘revealed’ to convert tweets to clicks.
5. The ‘call to action’ tweet
Here you are commanding, even demanding that your reader takes action. This is a direct message which requires immediate action, a call to action tweet. This is especially powerful when your followers can relate to the command. If your followers were all WordPress users then this would be a hugely successful headline.
- Don’t Get Hacked – Upgrade to WordPress 4.0 Now!
- Upgrade To Google Chrome 10 Today
- Install Windows 8 Service Pack 3 Immediately!
Be careful when commanding your followers by ensuring your follow through content will be of great benefit.
6. The ‘news’ tweet
Everyone likes to stay up to date with the latest news in the industry (whatever industry you’re involved) so mega important news releases can be used to drive traffic to your site. Rather than re-tweeting to your followers breaking news, write your own article on the news item and draw your followers to your own site.
- Apple iPhone 6 Release Ahead of Schedule
- Gold Prices Reach $2,500 Per Ounce
- Great Barrier Reef is Disappearing Faster Than Expected
Why give away the traffic? You can provide links to the major releases from your own content later.
7. The ‘numbers’ tweet
The numbers headline is one of my favourites. From the outset your follower will know that this is a potentially great article that can be read in bite sized chunks. Some of which may be new and some may be already known, regardless, this indicates an ‘easy to read’ article that is bound to have some tricks that your follower has missed.
- 10 Tricks to Making a Great Website
- 7 Tips and Tricks When Using Siri
- 8 Business Ideas You Should Be Using
Your followers won’t want to miss out and will be sure to visit your article to fill any gaps in their knowledge.
What grabs your attention? Learn by example
There are many methods to being successful on Twitter and there are many variations of the headline. Be creative, use your imagination. Make a note of works works on you. Which tweets work on you? Look to see how each tweet that grabs your attention is formed. Look and learn.
All we are doing is trying to get the attentions of your followers. Anything you can say that will make them pause and think, just for a moment, is enough to engage the, and if the headline is relevant then they will follow up your offer. This is where you must keep up your part of the bargain.
The material you offer must match up to your headline, give your followers what they seek and you will find they will gladly share your article with their own followers who will then become your followers. Ultimately, great content is the secret to all online success.
I hope you have found this article useful and maybe learnt something along the way. If you have any suggestions feel free to leave comments and suggestions, I will link back. Please hit the Facebook Like or Google+ links at the bottom of this page and share this article with your friends and followers. After all, sharing valuable interesting information is what social networking is all about. Good luck!