How to manage meta tags using FrontPage

Adding and maintaining your META TAGS with FrontPage is easy! Follow the simple steps below to ensure your web site is fully optimised.

Step 1) Right Click on your home page and choose “PAGE PROPERTIES” from the Popup Menu.

Step 1

Step 2) Click on the TAB that says CUSTOM

Step 2

Step 3) Under the UserVariables section click ADD.

For the name type “keywords” and for the value, enter keywords applicable to your page.
To keep your page search engine friendly type 15-25 significant keywords that describe your site.

Step 3

Step 4) Under the UserVariables section click ADD again.
For the name type “description” and for the value, enter a description applicable to your page.
To keep your page search engine friendly, the recommended maximum of characters for you keywords tag is 200 characters.

Step 4

Step 5) When finished you will see the two new custom META tags showing (as below)

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Step 6) Save your page and publish your web site to the server.

How to Create, Add, Check and Analyse Meta Tags

This meta tags tutorial is designed to help you make the best use of your meta tags. Meta tags are still important in the majority of search engines – make sure your meta tags are configured well to maximise your search engine positioning.

Meta tags should always be placed in the head section of the HTML document between the actual <HEAD> tags, before the BODY tag. This is very important with framed pages, as a lot of webmasters tend to forget to include them on individual framed pages.

Remember, if you only use meta tags on the frameset pages, you may be missing a large number of potential visitors.

Meta tags are important. Do not underestimate their importance in today’s modern search engine algorithms.

What is the general format for meta tags?

Meta tags generally follow the format as detailed below:

<meta name=”keywords” content=”This page ….” />
<meta name=”description” content=”This page ….” />
<meta name=”robots” content=”index,follow” />

Essential meta tags for the Search Engines

The TITLE tag is not actually a META TAG but it is the most important tag for search engines:

<title>These are my most important keywords up to approx 8 words / 64 characters</title>

The title tag is what most search engines display and what your potential visitor will see first before selecting which site to view from the list so make sure it is effective.

Using the META description attribute, you can add your own description for your pages:

<META NAME=”description” CONTENT=”Sony Digital Cameras Online – Supplier of Sony Digital Cameras at the Lowest prices! Cornwall, Plymouth and Devon.” />

Use a minimum of 85 characters and up to a maximum of 200 characters, and make sure that you include several of your keywords in the description.

Keywords are very important since it is through them that people will find your site.

<META NAME=”keywords” CONTENT=”digital,camera,cameras,supplier,devon,plymouth,cornwall,sony” />

Use a minimum of 150 characters (20 keywords) up to around 600 characters (90 keywords) and put the most important keywords as close to the top of your page as possible. By the way, don’t think you can spike the keywords by using the same word repeated over and over, as most search engines have refined their spiders to ignore such spam. Instead, use each keyword only once (include both singular and plural forms if appropriate).

Tell the robots which pages to index – and which not

<META NAME=”robots” CONTENT=”index,follow” />

The default for the robot attribute is “all”. This would allow all of the files to be indexed. “None” would tell the spider not to index any files, and not to follow the hyperlinks on the page to other pages. “Index” indicates that this page may be indexed by the spider, while “follow” would mean that the spider is free to follow the links from this page to other pages. However, “noindex” would tell the spider not to index this page, but would allow it to follow the links and index those pages. “nofollow” would allow the page itself to be indexed, but the links could not be followed. As you can see, the robots attribute can be very useful.

Optional Meta Tags

You can also specify the distribution of your pages for indexing. It can be global, or restricted to certain countries.

<META NAME=”distribution” CONTENT=”Global” />

To help the robots classify your site, you have the possibility of assigning a rating for your pages:

<META NAME=”rating” CONTENT=”General” />

If you are making revisions to your site or updating frequently, it is helpful to ask the robots to revisit your site after a certain time. It is recommended that you use a time frame between 3 weeks to 6 months.

<META NAME=”revisit after” CONTENT=”30days” />

Meta Tag Generator

Now you are armed with the knowledge it is time to build your new meta tags with our meta tag generator, then simply incorporate them into your site and within the time the engines will pick up your new tags.

Visit the Meta Tag Generator

SEO For Beginners

Everyone wants to maximise their search engine positioning in the SERPS, but, where do you start on SEO? There is an endless amount of information on SEO so let us help you.

Based on the enquiries we regularly receive from our customers, we have compiled 10 SEO beginner videos to get you started.

Whether you are an absolute beginner or more advanced looking to revise the basics, the following 10 videos will definitely assist your SEO efforts:

    1. What is Search Engine Optimisation (SEO)?
    2. How Search Engines Work
    3. SEO Myths Explained
    4. 5 Steps to improve your SEO
    5. How to get your site listed in a few days
    6. How to get free web submissions
    7. How to boost your SERPS rankings
    8. What is Google PageRank?
    9. The importance of keywords
    10. 5 free ways to get SEO traffic

We hope you enjoy these videos and if our objectives are correct, your appetite will be whetted (is that a word?) to move on to more advanced levels in time. World domination is within your grasp!

All backlinks are not equal…

Ok, so  your on-page optimisation is complete, you’ve done your best. But, you are not on page #1 of Google. Why? Backlinks, that’s why. Are you ready to begin your off-page optimisation campaign?

The prime component of off-page optimisation is backlinks, these are links to your site from another website. Almost all of your efforts will be spent on building and managing your backlink catalogue. Why are backlinks important? Well, try reviewing the quantity of backlinks associated with the top ranking sites – you will find they are numerous. But, that’s not all…

Backlinks have different values, which equates to – some backlinks being better than others. And now to the point of this article, which backlinks should you be concentrating on – and which to avoid.

Link types to seek

  1. One way links – no link swapping!
  2. Links with relevant “Keywords” in the Anchor Text
  3. Links from industry-relevant pages
  4. Links from industry specific article pages
  5. Link to your site should not be through a “redirect” script

Link types to avoid

  1. JavaScript links
  2. Links from “framed” pages
  3. “flash” embedded links
  4. Paid or time-bound links
  5. Email spam used to solicit links.
  6. Links from Link Farms
  7. Links from FFA (Free-For-All) link networks
  8. Links from sites containing offensive content
  9. “no follow” links
  10. Links from pages with more than 80 outgoing links

To summarise…

The preceding link types to include – and avoid – will ensure your backlink campaign will be effective to the maximum, and wasteful to the minimum.

Future articles will concentrate on each link type, why you should include (or exclude) this in your link strategy and how to effectively campaign for the right types of links to maximise you site ranking.